Destinations Career Academy
Destinations Career Academies are accessible across all 50 states and globally. While each program boasts unique combinations of career fields and pathways, they are unified by a commitment to excellence and high-caliber educational offerings.
As the design lead for the Destinations Career Academy website, I initiated the web page design process, starting from the initial wireframe and guiding it to completion. I devised three design concepts and presented them to the board members. Through multiple rounds of discussion and testing, we collectively decided on this design, which now serves as the bedrock of the Destination brand identity. Our new website is dedicated to informing parents and students about the benefits of our schools and programs. It serves as a platform for students to acquire professional skills and prepare for certifications essential for success in today's modern work environment. I also created digital and print materials, paid media ads, and direct TV commercial films. Which contributed to meeting the company goal of growing the student customer base from 5k to over 13k.
Following the website launch, we remained committed to enhancing the user experience through continuous user testing. We held regular meetings to review and refine user flow and content strategy, ensuring alignment with our evolving program goals. As the program expanded, I expanded the website's interior pages to comprehensively showcase the full range of services offered.
Additionally, I developed a series of paid media advertisements, email newsletters, and print materials to bolster the promotion of Destinations Career Academies and amplify awareness of the program.
