FARMily
FARMily is a transformative app that bridges the gap between local farmers and customers, enhancing their farmers’ market experience while offering a seamless platform for communication and trade around the clock.
This group project began with multiple promising ideas, but my personal interest in farmers' markets sparked the team's unanimous decision to pursue a farmers' market app concept. Throughout the project's lifecycle, I played a pivotal role in various aspects, encompassing content strategy, comprehensive research, quantitative surveys, interviews, wireframing, usability testing, design system development, and UI design.
my primary contributions included conducting interviews and user testing with local farmers and market customers, providing valuable design input for information architecture and wireframes, and illustrating the storyboards, creating design systems and high-fidelity UI mockups.
Interviewed at the farmers’ markets (Left) | Competitive Analysis of similar platforms (Right)
Research, survey and interview findings
Brainstorming/affinity diagram
User Scenarios/personas
Storyboards
Initial Wireframe
high fidelity wireframes
Design System
high fidelity UI mockups
main Features
